Pristine - icons
Back to All News

Tales and trends of Frozen Bakery

June 04, 2020 | 14:00

A brief history

 

It's common knowledge that bakery products have 3 main things needed in

the baking process-yeast, mold and bacteria. It's what makes the world go round.

 

However, these also are contributing factors to reduced shelf-life and increased chances of spoilage, especially in breads.

 

Herein came the technique of freezing food that was popularized by Clarence Birdseye in 1924. “Undeniably, Birdseye changed our civilization. He created an industry by modernizing the process of food preservation and in so doing nationalized and then internationalized food distribution.”[1] 

 4

Over time, with new technology, the frozen food techniques began to incorporate newer methods of freezing as well as packaging for a long-lasting shelf life.

 

The restaurateur’s dream come true

 

Let’s paint you a picture.

 

It’s the early 1990’s, industrialization is at an all-time high, restaurants are booming and every Tom, Dick, and Harry need a quick bite of breakfast on their way in to work. Unfortunately, restaurants are not equipped to cater to the high demand from their breakfast menus.

 

Presenting to you the savior of the restaurant business – Sara Lee, an American consumer-good company was the first company to introduce the concept of frozen bakery products. Since then, Frozen Bakery has come a long way with innovations and technologies to support its growth; attributed towards preference for instant, grab-on-the-go style menus that are in the rise across the world. These products need to have two main features -  easily ready and reasonably priced. 

 

Current trends in the Middle East

 

Without a doubt, the influence of Western culture is seeping into the culture of the rest of the world from the standard of living to rising incomes and eating routines. A study by Mordor Intelligence LLP says, “The GCC frozen bakery product market was valued at USD 161.52 million in 2016, and is expected to reach USD 241.14 million by 2022.”[2] The market of packaged food, coupled with the demand of healthy and international food options has taken over the increasing number of expatriates and Gen-Z population.

 

3

 

Countries such as Kuwait, Saudi Arabia, UAE, and Qatar are among the wealthiest and busiest nations in the world. There is no disputing the need of the hour here – frozen baked food. Saudi Arabia Leads Consumption of Frozen Bread & Rolls, followed by UAE where frozen bread occupies a major share of 39.14% in the GCC frozen bakery market, trailed by frozen pizza crusts.[3] 

 

If you are looking for specific frozen bakery needs for your businesses, click here. We really do have it all!

 

Last but not the least – The Corona effect

 

The impact seems to be two-fold.

 

One is where we see the increased efforts of bakers around the globe to cater to the demand of their loyal customers. Frozen bakery products are the need of the hour for these businesses – they are easy to prepare, cost-effective and involve less variable factors for contamination while baking.

 

Second, Quick Service Restaurants (QSR) performance directly affects frozen bakery players, as burger buns, sandwich rolls, and breakfast goods represent the major outlet for their production.[4] However, even though lockdowns are being lifted across the globe, most people are wary of eating food that has not been made freshly in the kitchen.

 

Click here to know more about different baking trends amidst the COVID pandemic.

 
 
 
 
Share on: