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May 07, 2020 | 12:28

FROM ISOLATED WORKERS TO HOME BAKERS


 

The baking trend that has taken the world by storm.

 

Latest reports on the COVID-19 trends highlight 63% of 13-39 year olds are cooking at home today; a generation most known to be the driver of the online food order/delivery industry to boom. Apart from cooking for their daily meals, 40% of this segment have admitted to cooking and baking as a past time for pleasure.[1]

 

Baking enthusiasts worldwide have confirmed that ingredients for their work are short in supply – for example, sales in France of flour surged by 160% year-over-year in March, ranking it among emergency essentials such as rice (160%), pasta (200%) and soap (220%).

 

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As we see the rise in staple ingredients in March, a report from the Economist states in “April, global searches for “yeast” (in English and its foreign translations) had bubbled up by 300% compared with the first week of March. “Brioche” has seen a similar increase—albeit from a lower base. “Cookies” and “cake”, which have always been popular for parents with little helpers, have grown by 83% and 58% respectively.” [2] Which would lead us to believe from bakeries to bachelors at home, and couples to families with children - baking has never been as popular before as it is now!

 

In fact, the tag #quarantinebaking and #homebake on Instagram is trending with images and videos ranging from snacks to elegant desserts! As part of the baking trend, quarantined bread baking is at an all-time high with consumers getting their own sourdough starters. Banana bread has even become a staple in most households as shoppers are making use of their extra fruit at home. [3]

 

So where and when do we see the end of the tunnel?

 

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Analysts at Bernstein have disclosed, “Most consumers expect to eat more healthy and fresh foods such as fruits and vegetables after the pandemic. Some also highlighted frozen foods and vegetables…” A small survey in the US in April yielded the results as can be noted in the graph, confirming that home-cooking habits are expected to prevail and the demand for cooking/baking ingredients will stay high. 

 

Similar reports are being released by leading market researchers, disclosing that we are observing the evolution of a “future foodie” that bakes and cooks from scratch in their own home. Instagram feeds will no longer be flooded with images at restaurants and pubs, but will be overtaken by videos and pictures from peoples’ own homes with food that they have prepared until mid-2021. 

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To adapt to the ever-growing need of the current consumer behavior, take a look at some tips to keep your bakery running during the pandemic.

[1] https://www.ypulse.com/article/2020/04/23/these-food-bev-trends-are-a-hit-during-quarantine-heres-what-they-say-about-what-comes-next/

[2] https://www.economist.com/graphic-detail/2020/04/08/home-baking-is-on-the-rise-thanks-to-coronavirus-lockdowns

[3] https://www.wellandgood.com/good-food/banana-bread-popularity/

[4] https://www.foodnavigator-usa.com/Article/2020/04/13/From-scratch-cooking-to-home-baking-What-coronavirus-fueled-trends-could-linger-post-pandemic

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April 23, 2020 | 12:00

TIPS TO KEEP YOUR BAKERY RUNNING DURING ...


 As we, at Pristine Baking Solutions, cope with consistent changes in the situation of the COVID-19 pandemic, here are some tips for you to   adjust to the new work-culture in bakeries:

 

 

YOU MIGHT NEED TO RE-PRIORITIZE YOUR PRODUCTS 

Take stock of what you have and what you can make well in the most cost-effective manner. As times get tougher and uncertain, customers are looking for food that is easy to consume and comforting at the same time.

You can reach a larger segment of customers by simply sticking to traditional recipes that use only the essentials of baking as well.

 

SOCIAL MEDIA IS YOUR NEW BEST FRIEND

Constantly share information with your audience to engage them with yourself! Utilize your digital platforms to let them know of what measures you are taking as a company to deal with the pandemic. 

 

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To break off from the serious tone, keep it simple! Research shows a drastic increase in the efforts of home baking and healthy-eating during the period of isolation. Why not create some audience interaction by inviting them to bake live with you, sharing tips for the kitchen, show some healthy recipes or highlight the product for the day?

 

ARE YOU TAKING ONLINE ORDERS YET? 

Always remember – offer online order services so that the customers are able to reach out to you 24/7. You will not only understand what your customers are looking for and keep you ahead in the demand-graph but you will be able to manage your orders quicker!

Let your audience know through your social media that you are delivering now and stay true to yourself by accepting orders that you can actually deliver.

 

MAKE CONTACTLESS DELIVERIES

If your business is generally a dine-in, start working with a local delivery service provider or use your own workforce to make contactless deliveries. Take orders via phone/ online and deliver baked goodies to your customers within a certain radius. Simply leave the parcel at the customer’s building reception for them to collect or outside their doorstep so they can pick it up.

 

It allows you the chance to keep sales going and stay relevant in today’s dynamic and ever-changing world. 

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ISOLATION TIME = FAMILY TIME

 

Now that most members of a household are under the same roof, families are spending a lot of time with each other and are in need of some family fun.

 

Cater to the community by offering ‘Bake-it-yourself’ kits where you simply give the ingredients and instructions to bake items at home. Offer a range of baked items to choose from that are easy-to-bake like cookies (chocolate chips as an addition) or cupcake mixes (with sprinkles to top off) to give your customers variety. 

 

 

BE THE VOICE OF HOPE

 

Embrace the current trend of donating baked items to a near and dear one. Bakeries worldwide are allowing customers to place an order for a baked goodie with messages like, “Stay Safe”, “Hope” or “Thank You” which is delivered and gifted to a loved one.

 

It allows you the chance to keep sales going and stay relevant in today’s dynamic and ever-changing world.

 

GIVE YOURSELF SOME TLC

 

Amidst the “business as usual” routine, take the time out to give yourself some tender loving care. Appreciate everyone who works with you as part of the front-line to make sure you are meeting the needs of those who are trying to stay safe or are fighting the battle themselves.

 

While you do this, try to give back to your community in every way you can so we ride out of this tunnel stronger together.

 

 Click here to see our small token of appreciation to our front-liners.


 

 

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